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Spotify Follow now live

Spotify just posted that Follow,  announced back in December is now live.

Now on Spotify, you can follow all the people who turn you on to the music you care about. Find out what friends and artists are listening to in real time, and check out the music that matters to the trendsetters in your life.

27
Mar 2013
POSTED BY Sebastian
POSTED IN

Other

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The 3 stages of music discovery

Recently Spotify’s Daniel Ek introduced Spotify Discovery (read the wrap up here). In his speech he pointed out the benefits of context for music discovery. So just to pick up his point, here’s what I think are the three stages of music discovery – radically simplified.

1) User searches

2) Recommendations

3) Context

In the most simple form, music streaming services offer their users access to music. To find something to listen to they would have to enter a band or song into the search tool to find what they wanted to listen to.

In the next step, recommendations, the tool will suggest something to listen to. This may be based on the user’s history, other users, genre-classification or whatever.

The next stage adds an extra layer of context on top of that. Instead of just giving recommendations, the tool will add context – why should you listen to a given song or album.

Let’s see what comes next!

22
Mar 2013
POSTED BY Sebastian
POSTED IN

Music Industry

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