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Customizing posts with the new Facebook API update

In an attempt to fight misleading news on their platform, Facebook has recently changed the way you can use their API to edit previews of posts. While before you could specify the header, preview text, and the image, this is no longer possible. Instead, Facebook picks the relevant information from the website that the post links to.

This article presents a solution to continue to post customizable post previews for certain contexts.

Facebook takes action to fight fake news

To fight misleading posts with false preview texts and misleading images,  Facebook has started to disable the ability for Pages to edit the previews of the links they post – both for the Page composer and the API.

Says Facebook (July 18, 2017):

By removing the ability to alter link metadata (i.e. headline, description, image) from all link sharing entry points on Facebook, we are eliminating a channel that has been abused to post false news. (…) Specifically all API versions will no longer support this capability, and Page admins will no longer be able to make these edits in Page composer. (source)

Now I’ve been doing exactly that with Jazzity: Everyday a cron job would run a script that took a few snippets from a data base and post them to Facebook using the API.

postPicture($post_message, $post_link, $post_picture, $post_name, $post_caption, $post_description);

The function postPicture (we’ll go into more details later) would take six parameters, which will make up the post as follows:

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31
Jul 2017
POSTED BY Sebastian
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Other

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Introducing Jazzity – Your pocket guide to jazz in Berlin

A while ago I moved to Berlin. Being a huge fan of live jazz music I was really excited to move to the jazz capital of Europe, as Berlin is frequently called.

Berlin has a lot of amazing jazz clubs, from well-known and established jazz clubs such as the A-Trane, the b-flat or the Quasimodo, to smaller and less well known clubs such as the Donau 115, the Hangar 49 or the Hat Bar.

I quickly came to realize, however, that there was no good overview of all jazz clubs in Berlin. There was no convenient way to know which club was playing what and when, or when there were jam sessions at which club. I decided to change that.

Enter Jazzity.

Jazzity is what I call “Your pocket guide to jazz in Berlin“. Jazzity not only gives you an overview of the jazz clubs in Berlin, it also aggregates the programmes from all the jazz clubs’ websites and makes them accessible in an easy and convenient way.

Jazzity does the leg work for you: It looks at all the different websites of all the jazz clubs and brings their programme to one place: jazzity.net. Jazzity offers three main benefits:

1) A comprehensive jazz programme guide for Berlin

In the PROGRAMME section on jazzity.net you find a guide with all the concerts and jazz events that are on a given day. You can filter by location and by type of jazz. Jazzity also filters through the description of the jazz events and tags the events by genres, such as blues, funk, soul, vocal jazz, etc. Just click on any of the tags and see all events with that tag.

2) An overview of all jazz clubs in Berlin

This is what the original idea for Jazzity was: An overview of all jazz clubs in Berlin, including address, contact details, location, a short description, and links to reviews.

3) A map of jazz in Berlin

Not sure which club is closest? Just fire up the jazzity map and see which clubs are closest.

Interested? Head over to jazzity.net and sign up for the newsletter or give us a like on Facebook.

 

17
Jul 2017
POSTED BY Sebastian
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Calculating your Marketing ROI – a practical guide

Calculating your Marketing ROI sounds super simple, right? You just take the income, divide it by the marketing expenses, and boom! – there’s your marketing ROI. Super simple – or is it?

Well, the truth is, when you google “marketing roi” you will find that there is a huge number of different definitions out there. So many, in fact, that Forbes Magazine has called this situation “ROI Anarchy”.

In this article, we’ll look at what a marketing ROI calculation should take into account in order to deliver meaningful insights to evaluate a campaign.

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24
Jan 2017
POSTED BY Sebastian
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Academia

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