After the music streaming services Rdio, Rara.com and Deezer only recently entered the German market, yet another player will join the merry crowd : WiMP (yes… let’s hope they change their name for the English-speaking market!) is the name of the service, and users beta access can be requested on their German website www.wimp.de.
So what are they bringing to the market? As Thor Martin Jensen, Global Editorial Manager of WiMP said on musikmarkt.de, editorial content will be at the core of the service. Also, their plan is to allow the music industry to participate in the development of the service.
According to Musikmarkt, WiMP the editorial content will come in the form of playlists, recommendations and other editorial content that’s targeted at the German music market. In addition to offering the latest releases, WiMP will also focus on allowing users to “rediscover the back catalogue”.
Let’s see how that goes. By the way, Spotify, where art thou?