WHY RARA.COM IS FAILING TO ADDRESS THE MASS MARKET The other day I pointed out four reasons why Rara.com is worth checking out. While Rara.com certainly brings a fresh breeze into the market, I believe they will have a tough time. Here’s why: Let’s look again at what lets Rara.com stand out in the ecosystem […]
Recently I mentioned the new streaming service Rara.com. Here are a couple of things about them that are quite interesting (the following is all based on their launch press conference video and their press release): 1) Innovative User Interface Instead of a “boring” Excel spreadsheet look, Rara.com wants to give users a more visual user […]
A new music streaming service called Rara.com (that’s “Lala” in Chinese I believe) launches in the US and 15 European countries. Check it out on Rara.com. I do wonder though: With 10 Million songs at their fingertips – THAT’S the one they pick for their promotional video?!